During August exhibition seasons, Taiwanese and Japanese wellness, dietary supplement, and beauty brands often achieve strong venue sales at the HKCEC. However, upon returning home, brands frequently see online site traffic fail to convert into recurring orders. Facebook ad click-through rates remain decent, yet cart abandonment spikes at checkout.

August is Hong Kong’s most intense physical exhibition month. Major events like the HKTDC Food Expo, the Beauty & Wellness Expo, and the HK Computer & Communications Festival draw over one million high-spending visitors within just a few days. Many overseas brand owners believe that if they aren't renting a physical booth, this event has nothing to do with them.