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Overseas Expansion Bottleneck for Health & Beauty Brands: Why HK Consumers Won't Buy Online Without Supermarket Placement
During August exhibition seasons, Taiwanese and Japanese wellness, dietary supplement, and beauty brands often achieve strong venue sales at the HKCEC. However, upon returning home, brands frequently see online site traffic fail to convert into recurring orders. Facebook ad click-through rates remain decent, yet cart abandonment spikes at checkout.
Sunny Ngan
Jul 244 min read
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