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Why Do 80% of Overseas Brands Lose Money in Their First Year in Hong Kong? Avoid These 3 Money-Burning Traps
Numerous premium brands from Taiwan, Japan, and Southeast Asia target Hong Kong as their primary step for regional expansion. Many assume Hong Kong e-commerce requires simply launching a Shopify store, running Facebook ads, and shipping via cross-border couriers.
Sunny Ngan
Aug 184 min read
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